Everything a pool salesperson needs to win the deal.
Swimming in Sales is the parent company behind four businesses built for the people who sell pools: training, a CRM, an AI visualizer and a lead engine.
See What We Do
Swimming in Sales is the parent company behind four businesses built for the people who sell pools: training, a CRM, an AI visualizer and a lead engine.
See What We DoEach business stands on its own. Together they cover the whole sale, from the first lead to the signed contract.
The only pool sales training built by someone still selling pools. A 12-module course, word-for-word scripts and coaching from a 26-year veteran.
Visit Pool Sales Academy →The pool sales CRM built by someone still in the water. Pipeline, calls and an AI coach named Cornelius that tells you your next move on every deal.
Visit Wexar CRM →
Drops a photorealistic pool into a photo of the customer's actual backyard, so buyers see their pool before they sign.
Visit PoolCast AI →Connects homeowners who are ready to build with the pool companies that can build it.
Coming SoonUse one, or run your entire sales process on all four.
Russ Bourque has spent more than 26 years in the pool industry and has over $40 million in career sales.
Every Swimming in Sales business comes from the same place: a real problem he hit on the showroom floor, solved by someone who still sells pools.
A free guide drawn from the Pool Sales Academy curriculum. Seven principles every pool sales professional should be operating by, delivered to your inbox in under a minute.
Questions about any of our companies? Email Russ directly.
russ@swimminginsales.com