Train · Sell
Dominate

Professional sales training, built for the pool industry.

A structured 12-module curriculum developed by a 26-year industry veteran with over $40 million in personal sales volume. For the professionals who close pools — and the leaders who train them.

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A Note From the Founder

"In twenty-six years on the floor, I learned that closing pools is a craft. Swimming in Sales is the curriculum I wish I'd had on day one."

— Russ Bourque, Founder

$40M+

Career sales volume

Years in the industry

Modules of curriculum

Focus: pool sales

The Method

A three-phase framework for the professional pool sales career.

Swimming in Sales is organized around a single, deliberate progression — from foundational knowledge to repeatable performance to long-term mastery.

Phase 01 / Foundation

Train

Develop a complete working knowledge of the industry, the product, and the modern pool buyer. Every successful close begins here.

Industry landscape and fundamentals
Product knowledge as a sales asset
Understanding buyer psychology

Phase 02 / Execution

Sell

Apply field-tested frameworks for qualification, presentation, objection handling, and closing — refined across thousands of conversations.

Discovery and qualification systems
Value-led presentation methods
Objection handling and closing

Phase 03 / Mastery

Dominate

Build a sustainable six-figure career: a referral engine, a professional reputation, and the disciplines that compound over time.

Referral and repeat-client systems
Personal brand and authority
Career economics and longevity

$40M+

Career Sales

Founder

Russ Bourque

About the Founder

Twenty-six years of pool sales, distilled into a structured curriculum.

Russ Bourque has spent more than two and a half decades in the pool industry, earning recognition as a top-performing sales professional with over $40 million in career sales volume. His work has been grounded in one premise: that pool sales is a distinct craft, deserving of its own structured training.

Swimming in Sales was developed to fill a gap he observed throughout his career — the absence of professional sales education built specifically for the people who sell pools. Each module reflects principles tested in real showrooms, with real buyers, against real margin pressure.

Russ Bourque

Founder · Swimming in Sales

The Curriculum

Twelve modules. One complete career.

A complete arc from industry orientation through advanced career strategy — each module designed to be applied immediately.

Module 01

Introduction to the Pool Industry

The landscape, the segments, and the economics behind every transaction.

Module 02

Understanding the Modern Buyer

Reading intent, qualifying budget, and identifying decision timelines.

Module 03

Product Knowledge as a Sales Asset

Translating technical specifications into client value and confidence.

Module 04

The Discovery Conversation

The structured questioning framework that surfaces real motivation.

Module 05

Presenting With Authority

Building value-led presentations that move the conversation beyond price.

Module 06

Handling Objections

A professional framework for the conversations that decide every sale.

Module 07

Closing With Confidence

Closing methods that protect the client relationship and the contract.

Module 08

Disciplined Follow-Up

A cadence system that converts deferred decisions into signed agreements.

Module 09

Building a Referral Engine

Systematizing referrals as a primary pipeline source.

Module 10

Professional Brand and Reputation

Establishing the personal authority that compounds across a career.

Module 11

Pricing and Negotiation

Defending margin while preserving the long-term client relationship.

Module 12

Building a Six-Figure Career

The economics, habits, and decisions that define a long-term professional.

Results

What industry professionals are saying.

Feedback from sales representatives, showroom managers, and pool company owners who have completed the program.

The discovery framework alone changed how I run every appointment. After eight years in pool sales, I'm having better client conversations than I ever have — and closing more of them.

Marcus T.

Senior Sales Representative

Finally — a curriculum built around how pools are actually sold. Every module is immediately useful.

Danielle R.

Showroom Manager

A serious investment in our team. Russ understands this industry because he's worked in it for decades.

Jake P.

Pool Company Owner

Complimentary Resource

7 Secrets to Closing Pool Sales

A focused, no-cost guide drawn from the Swimming in Sales curriculum. Seven principles every pool sales professional should be operating by — delivered to your inbox in under a minute.

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