Nobody teaches you to swim before they push you in. Missed numbers, deals slipping through your hands, no idea what's actually going wrong. Twelve weeks, one private call a week — just you and me — until you're not treading water anymore.
Get Pulled Out — $1,997The Deep End is a 12-week coaching program built for pool sales reps who are in over their heads — not because they're bad at the job, but because nobody ever showed them how to actually do it. This isn't a course you work through alone. It's a live call, every week, for 12 weeks, where we go through your real deals, your real numbers, and the real reasons things are stalling.
I've spent 26 years in this business and closed over $40 million in pool sales. I know what drowning looks like in this job, and I know exactly what pulls someone out of it.
We stop the bleeding first. We find exactly where deals are dying — the pitch, the follow-up, the close — and fix the leaks before we do anything else.
Once you're stable, we rebuild the habits underneath your sales — process, scripts, the consultation — so the fixes actually stick instead of slipping back.
By week 12, you're not being coached through every call — you're closing on your own, consistently, with a process you trust because you've already proven it works.
One-on-one time with Russ, every week, working through your actual pipeline — not generic scenarios.
Bring your stuck deals, your objections, your numbers. We work them live, on the call.
A structured 12-week path, not a loose series of calls — each week builds on the last.
Someone checking your numbers every week means nothing slides for three months straight.
Twelve weeks. One private call a week, just you and me. You bring your real deals, I pull you out for good.
You'll get a link to book your recurring weekly call time after checkout. Each call is live, one-on-one, and built around whatever's actually happening in your pipeline that week — not a fixed script.
Both. Whether you're brand new and overwhelmed, or you've been at it for years but hit a wall, the coaching is built around your actual deals — so it meets you wherever you are.
Life happens. Email russ@swimminginsales.com and we'll get your call rescheduled — this is a one-person operation, so you're reaching me directly.
You can start with either. The course gives you the foundational system on your own time; The Deep End is live coaching on your real deals. Plenty of people do both together.
Wexar annual plans include the 12-module course, not The Deep End. The Deep End is separate, one-on-one coaching billed on its own.